Head of China
Grow AirAsia Digital's business footprint in Greater China
Celia joined AirAsia as Country Head – Greater China, and became the airline’s very first employee in that region in 2004. She is currently responsible for developing and expanding AirAsia digital business in Greater China.
She works closely with the leadership team of the portfolio companies of AirAsia Digital and led the team in China to grow and further the presence of each business units in that region.
Over the last 16 years, Celia has made great contributions to further AirAsia’s presence in the region by taking different management positions in areas of Government & Airport Affairs, Regulatory Compliances, Operations Management and Commercial Strategy. Prior to her role in AirAsia Digital, Celia was the CEO of AirAsia Hong Kong and Macao from 2017 to 2020.
Celia holds a bachelor degree with honor in Marketing from University of Macau and is currently an EMBA student of Kellogg-HKUST (The Hong Kong University of Science and Technology).