Head of Communications
Passion for collaborating, communicating and connecting with people
Adina joined AirAsia Digital's communications team in May 2021, where she is responsible for leading the development of strategic communications and elevating the profile of the company.
She has 25 years of extensive and diverse experience from communications, funding, people development and sustainability. Adina was the pioneering employee of Malaysia Digital Economy Corporation (MDEC) and Cradle Fund , Malaysia's start-up funding provider as the VP of Channels & Partnerships. She is mission driven and a key enabler for rapid growth of startup companies.
Previously, Adina helped build sustainable foundations for education and hardcore poverty during tenure in Khazanah Nasional. She was also in CIMB Asean Research where she helped to pull together key regional businesses to promote the ASEAN Integration agenda. Prior to joining AirAsia Group, Adina was with a leading telco to set up their regional sustainability framework and programmes.
Adina holds a BSc in Industrial Psychology and Organisational Communications from the Western Michigan University, Kalamazoo, Michigan, U.S.A.